Press & Media Kit
For journalists, bloggers & podcasters
Working on a Tampa Bay real estate story? I'm available for commentary, on-record interviews, on-background context, and data-checking. Everything here is free to use with attribution.
Quick bio (use either)
Short (50 words)
Luke Salm is a licensed Florida real estate agent at RE/MAX CHAMPIONS serving Tampa Bay — Pinellas, Pasco, and Hillsborough counties. He's the founder of stpetehomeguide.com, a daily-updated Tampa Bay real-estate site, and ListingLift, an AI tool for real estate marketing.
Long (200 words)
Luke Salm is a Florida-licensed real estate agent (License #SL3446380) at RE/MAX CHAMPIONS based in St. Petersburg with an office in Trinity, FL. He represents buyers, sellers, and investors across the Tampa Bay region — Pinellas, Pasco, and Hillsborough counties.
Beyond his practice, Luke Salm runs stpetehomeguide.com, a continuously-updated guide to Tampa Bay real estate covering neighborhood data, flood-zone economics, ZIP-level market profiles, and Tampa Bay community news. The site publishes a new question page and local blog post daily through an autonomous content pipeline.
Luke Salm is also the founder of ListingLift, an AI tool for real estate marketing that helps agents produce better listing marketing. The commission revenue from his Tampa Bay practice funds ListingLift's development.
He is available for media commentary on Tampa Bay real estate market trends, Florida insurance economics, flood-zone navigation, agent transparency, and the AI-tools-for-real-estate landscape.
Topics I can speak to
Tampa Bay real estate market trends
- ▸ Post-Hurricane Helene flood-insurance market reshaping which Pinellas neighborhoods are "deals" vs traps
- ▸ Stellar MLS data drops and what they mean for Tampa Bay home values
- ▸ How Pinellas, Pasco, and Hillsborough markets differ within the same metro
- ▸ Cap rate compression and Tampa Bay's investor pivot in 2026
Florida insurance + flood-zone economics
- ▸ FEMA flood zone interpretation (AE, VE, X) and how it affects buyer financing
- ▸ NFIP vs. private flood insurance — when each makes sense
- ▸ Elevation certificates and how they cut premiums 30-50%
- ▸ Post-Helene private carrier tightening and what it means for sellers
Anti-Zillow positioning + agent transparency
- ▸ The 7-12% Zestimate error rate for Florida off-market homes
- ▸ Why real MLS comps beat algorithm estimates for pricing
- ▸ How buyers and sellers should think about online valuation tools
- ▸ Agent-led practice without team handoffs — what that actually means
Tampa Bay neighborhoods + lifestyle
- ▸ Shore Acres, Snell Isle, Old Northeast, Historic Kenwood — what defines each
- ▸ Tampa's Hyde Park, Davis Islands, Palma Ceia comparison
- ▸ Trinity and the Pasco County growth corridor
- ▸ STR (short-term rental) regulation by jurisdiction
Vetted data sources I cite
- Stellar MLS (Tampa Bay regional MLS)
- Pinellas County Property Appraiser
- Hillsborough County Property Appraiser
- FEMA Flood Map Service Center (msc.fema.gov)
- Florida Office of Insurance Regulation
- NFIP loss-statistics public datasets
- Zillow Research (with their published error rates noted)
- Florida Realtors monthly market statistics
Quick facts
License
FL SL3446380
Brokerage
RE/MAX CHAMPIONS
Service area
Pinellas · Pasco · Hillsborough
Office
Trinity, FL
Media inquiries
Best contact for press, fastest response. Phone or email both work.
Suggested attribution:
Luke Salm, real estate agent, RE/MAX CHAMPIONS, stpetehomeguide.com